If you haven’t heard of the name NIGO, it’s almost guaranteed that you’ve seen specs of his work throughout major fashion brands collaborations. The multi-faceted Japanese Artist is an extraordinaire at just about everything. With a multi-million dollar archive from clothing to art it’s a perfect fit for him to be named the new Creative Director for Kenzo.
With such a close connection to the foundation and culture of the brand there couldn’t be a more perfect marriage. NIGO took to instagram in a post where he expressed his appreciation and excitement for his new role stating, “I was born in the year that Takada Kenzo san opened his first store in Paris. We both graduated from the same fashion school in Tokyo. In 1993, the year that Kenzo joined the LVMH Group, I started my career in fashion. Kenzo san’s approach to creating originality was through his understanding of many different cultures. It is also the essence of my own philosophy of creativity.” With success in the Fashion industry already with the cultivation of his brands, BAPE, HUMAN MADE, and Billionaire Boys Club – NIGO and Takada Kenzo (the founder of the KENZO brand) both share the same passions of sharing the essence of the rich Japanese culture with the different corners of the world.
NIGO has fused streetwear with a different angle of luxury, providing color to the monochromatic tone it usually has, and quite literally. A specialty of his, that is a very prevalent success factor with todays generations, is his influence to cultivate prominent collaborations. Recently enlisting Lil Uzi Vert for his HUMAN MADE collaboration, his spectacular creations with Virgil Abloh, and his involvement with Pharrel Williams and adidas. Joining the LVMH family, the chairman and CEO said in a statement, “The arrival of an extremely talented Japanese designer will allow us to write a new page in the history of the house that Takada Kenzo founded. I am convinced that the creativity and innovation of Nigo as well as his attachment to the history of the house will fully express all the potential of Kenzo.”
Nigo begins his first day in his new role as Creative Director of Kenzo on Monday, September 20th, with his first collection debuting next January, during the men’s season.