Kim Jones Announces New Tenure at Italian Fashion House Fendi

BRETT LLOYD


As of lately when it comes to Mens Fashion, the conversationist include Kim Jones at the pinnacle of conversation. Creating a monumental imprint as the helm of the Creative Direction for Dior Mens line. So when news was released of Jones joining Fendi, it was a ray of sunlight for the an industry that has been drastically slowed done by the current climate of the COVID-19 pandemic.

The details were released at the peak of the morning, sending Social Media into a frenzy of excitement wondering what was next for one of Fashion’s biggest capitals. Jones will assume the role as Artistic Director for Fendi’s womenswear while still holding his position at Dior Men as the principle designer. The new appointment is beyond befitting for Jones as his resume extends pristine performance holding the ranks at Louis Vuitton, Dunhill, and Dior. Although all menswear, Jones has a unique eye for appeal of the masses. Jones had desires long before to transcend his vision to Womenswear with multiple offers which make the new gig so relevant now as he’s built a more solid foundation for his reputation in engineering design. Creating a comfortable work atmosphere, Jones is staying under the LVMH umbrella as both Fashion Houses are under the moniker, while also being able to take advice from Dior CEO since 2018 Pietro Beccari, whom also was the CEO of Fendi since 2012.

Jones will succeed his predecessor, Karl Lagerfeld, in the new appointed role. The German powerhouse held the title at Fendi since the mid-1960’s until his unexpected passing late 2019. Lagerfeld was behind the renovation of the Fashion house making their fur house globally recognized aesthetic and most notable for creating the double F-logo that we still see today. It’s no word as to when exactly Jones will cozy up to his new duties but it is highly regarded and comes with great anticipation.

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