@FENTY / Instagram
Over the recent years, particularly few months pre-COVID-19, you couldn’t wear a high heel without hearing the name Amina Muaddi. The cool and chic”it-girl” made a splash into footwear with a distinctive new wave by way of her namesake label Amina Muaddi. Creator of the popular geometric heel, Muaddi quickly became a highly sought after exclusive becoming a favorite of celebrities like GiGi and Bella Hadid, Kim Kardashian, Hailey Bieber, and many others. Rihanna took her love for the Muaddi flare to the next level enlisting her to spearhead a collection of footwear for her LVMH namesake label, FENTY.
It’s been a mere, but explosive, 14 months since the Bad Gal shook up fashion with the release of the Fashion House. Completely restructuring the creative view of High Fashion and it’s delivery. the FENTY house opts out of the fashion schemed two runway shows a year and drops scheduled capsule collections which are immediately available to shop. Rihanna ushers in a creative liaison of creatives as she serves as the CEO and Artistic Director, with her “right hand” Jahleel Weaver as Deputy Creative Director, Marco Panconesi overseeing jewelry design, and now Amina with her debut shoe collection for the Fashion House.
Landing in just four styles, Muaddi explains the process of designing “a lot of pressure” as she’s used to designing collection on a larger scale and feeling like the boutique collection would “be a lot of attention on them.” The colourways come in a precise spectrum of wild to neutral with tones of Bone and Camel to Lime Green and Bubblegum Pink. Different from her usual sculpted heel, she designed a more sleek column design as the heel on each is structured to perfectly mimic the FENTY aesthetic. With designs made with the thought of A strike-out landmark through the shoes is the cross-over cable knit design which goes just above the calf.
The collection, dubbed Release 7-20 is now available to shop on the FENTY website.