FENTY Releases New SS20 Eyewear Campaign


Standing on their millennial Fashion model of constant drops, the FENTY brand is back with a new rollout for their latest accessories.

Taking pride on a new initiative of creating lasting staple pieces for your closet, the high-fashion house doesn’t slack with their campaigns. As sunglasses were originally the first item we saw from the Bad Gal collections last year, the sunglasses are supreme with a splash of modern vintage flavor. Captured by photographer Arnaud Lajeunie, the campaign shows three new styles. The first style, named “Coded,” comes with a wide rectangular shaped frame with a structured cat-eye lenses. The view gives a vintage style with an upgraded with coming in two colorways Jet Black” and “Milky Way” with a select pair finished in gold and a FENTY monogram throughout the side panels.

The second style, named “Off Record Sunglasses,” serves a more unique aesthetic as the it graces a two-tone print/color vibe. Coming in “Acid Green,” “Candy Pink,”  and “Cosmic Blue,” the frame is decked with animal print designs designs, meeting a colored wide lenses resembling a masterpiece out of a classic Lil’ Kim music video. Rounding out the collection is the “Classified” frame, which is fixed in heavy metals in the colors of “Rose Havana” and “Black Gold.” Releasing on May 27th, just in time for the Summer season, the frame is described as “an air of old school glamour and mid-summer romance.”

The Coded and Off-Record sunglasses are now available at FENTY’s e-commerce store retailing at $340.

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