Since the appointing of Virgil Abloh for the Men’s Creative Direction, Louis Vuitton has seen some very asset building compliments. Just ahead of it’s global release, Louis Vuitton has created a Pop-Up viewing for shoppers and fans to view the Technical Line, 2054. The 2054 Collection has a contemporary feel that furthers Abloh’s innovative eye and includes more elevated fabric, techniques, and designs. The collection is filled with a ‘utility’ feel with heavy jackets, utility style pants with suctioning pockets, shirts, bags, vest, and shoes.
The unique rollout is posted in the SoHo side of New York. The building is finished with a iridescent rainbow effect with the brand famous monogram print throughout the detail, a direct reflection of Abloh’s military inspired collection. Inside, visitors will be greeted with the consistent pattern throughout the location with menswear line on display over perfectly postured mannequins. Directly towards the back is monogram screen that displays bits of the campaign, as well as an endless mirroring wall of the new design. On the shelves, are the bags and totes of the collection, including the enlarged white monogram top handle duffle bag.
The Louis Vuitton SoHo store is on display until the official rollout of the collection on December 6th.