Rihanna Makes History With LVMH Collaboration


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That Fenty reign won’t let up. Today news confirmed the long speculation of Rihanna and luxury Fashion label LVMH collaborating. “Designing a line like this with LVMH is an incredibly special moment for us. Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together,” Rihanna said in a statement. The new Fashion Label, called simply ‘Fenty’, is a landmark moment for both LVMH and Rihanna as she continues to push the thresholds and transform the stigmas of beauty and Fashion and we was once.

With so much anticipation and hype, the preview of what’s to come from FENTY is a big wonder. Or maybe not so much with the amazing collections from her FENTY x PUMA collection. Although a sporty and chic take on Runway the moment still served as a full delivery on what the Global Superstar has to offer. Now given unlimited artistic creativity the galaxy and beyond is literally the limit, if there is one, for the already fan favorite Brand.

Fenty is the first Fashion House created by the LVMH brand since 1987 with the creation of Christian Lacroix. Fenty will be joining the family of brands like Louis Vuitton, Celine, and Dior. Rihanna has always been Fashion’s it-girl with her forever set trends, groundbreaking beliefs, and timeless style. Bernard Arnault, the CEO and chairman of LVMH, agreed and said the following in a press release: “Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO, and a terrific leader. She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the Group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”

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