PIERRE TOUSSAINT / KITH
Mega-Brand collaborations seem to be the new Hip-Hop to Pop crossover of the Fashion Industry. With Fashion continuously changing and the millennial constantly forcing the evolution of what we once knew as Fashion, Brands are being forced to get more and more creative to market and showcase their designs in a unique and more direct to consumer method.
KITH is one of those brands that understand the process of cultivation and cross-over. Managing to score multiple high-profile fashion house collaborations for their own brand, KITH x Versace is the latest to give the streets buzz. For the first time in the History of the house, The Versace Medusa logo was re-definied specifically for the KITH collaboration. Featuring over 100 street ready women’s and men’s ready-to-wear fashion, footwear, and accessories – they’ve tapped young Supermodel Bella Hadid to front the campaign like only well, Bella can do. For Versace, logo-mania has always been it’s thing before it was the thing. Gaudy gold trenched designs accompanied with the most finest and exotics prints and fabric is of the Italian houses DNA. Mix that with the street-style chromosomes of KITH and the creation is pure opulence. Extensive logo co-branding, Gold shoulder bags, silk scarves, chunky jewelry, and plush velour tracksuits underline the engineering of the collaboration.
Each piece from the Kith x Versace collaboration collection is produced in Italy and is set to release on Friday, February 15th at all Kith shops, at 11 AM EST on Kith.com, and at select international Versace flagship stores.