photo by @Zendaya
The closest way to directly relate to a genre of consumers, regardless of generation, is directly through those they look up to. Tommy Hilfiger has been one of the mighty brands that have mastered the art of influencing Style. Hilfiger has lately been the it-brand when it comes to millennial collaborations. Proving to be stopping no time soon, the brand has brought millennial it-girl Zendaya as their 2019 global brand ambassador. This will include her starring in the label’s Spring 2019 campaigns. Following the campaigns, a Tommy x Zendaya capsule collection will also be available in a see-now-buy-now runway show in February.
Zendaya is no stranger to Fashion. Working closely with her key Style Architect turned Family, Law Roach – they’ve curated some of the most shared fashion inspo moments of the generation. Together they’ve engineered a personal style of fresh, elevated fun. Putting a spin on the normal and turning it into something that only Zendaya can pull off. It’s exciting to see what this collaboration will bring. On the heels of Hilfiger’s previous collaborators like GiGi Hadid and Winnie Harlow, it’s invigorating to see the breath of fresh air Daya will bring to the Label.
P.S. we can’t help but reference the cuteness of this Aaliyah Tommy Hilfiger costume Young Zendaya channeled in 2013!!